French market has been growing exponentially in the last two years within Trainline customer base. On this ad, we wanted to be literal on changing seasons with a hint of humour - having Trainline core mint whilst using illustrations that brings to life the in between dark winter and the colours of spring - season that is higher on customer activation, motivating them to buy tickets “pour le printemps”.

I worked on storytelling and animation.
Andres Garzon worked on illustrations.